From homepage to conversation

Date

2026

Company

Contentsquare

Context

Most B2B homepages explain products. We wanted ours to solve problems.

Together with Product Marketing, Web and Engineering, we explored a new approach: replacing the traditional homepage hero with an AI-powered conversation that understood visitor intent before introducing the Contentsquare platform. Rather than talking about AI, the homepage demonstrated it.

To our knowledge, this became the first conversational homepage in the experience analytics category.

My Role

I led the creative direction for the project, defining the experience vision and partnering with Product Marketing, Web and Engineering to bring it to life.

Responsibilities

Creative Direction
Experience Strategy
UX Direction
Visual Design
Stakeholder Alignment
A/B Experimentation

The Challenge

Every new banner request meant starting from a blank canvas. With three brand colours across three shades and multiple format requirements, the permutations were endless, but the process was always the same. The team needed a system that enforced consistency without slowing people down, and that non-designers could actually use without guidance.

The opportunity

People don't visit software websites looking for products.

They arrive with problems. Instead of asking visitors to understand our platform first, we designed a homepage that understood them first.

The goal wasn't to redesign the homepage. It was to rethink how software introduces itself.

The solution

We replaced the traditional hero with a conversational interface.

Visitors could describe their challenge in plain language, while the experience progressively introduced relevant products, customer stories and next steps.

Instead of navigating a website, people interacted with it.