Sense AI
Date
2025
Company
Contentsquare
Context
Contentsquare launched Sense, its AI platform designed to help teams uncover insights from digital experience data faster. The launch required both a distinct identity and a campaign system capable of supporting marketing, product launches, and video content across multiple channels.
My Role
Creative direction and design for the Sense AI identity and launch campaign. I led the development of the brand system, defined the visual language, and oversaw the production of campaign assets across video, marketing graphics, and launch materials.
The Challenge
The identity had to clearly communicate AI capability while remaining consistent with the broader Contentsquare brand system. It also needed to work effectively inside the product interface, not just in marketing materials.
Identity Exploration
Multiple visual directions were explored around different interpretations of intelligence: neural networks, signal systems, and generative structures.
Product Validation
The strongest concepts were tested inside the product UI to evaluate clarity and legibility at small scale.
The chosen mark proved the most recognizable and readable across contexts.
Brand System
The final identity included a logo, color palette, and graphic language designed to integrate with the Contentsquare ecosystem.
01 / MAGIC STICK
Looking for answers in all the wrong places.
The Magic Stick plays on the idea that somewhere there's a simple answer to a complicated problem.
There isn't.
Sense cuts through millions of customer interactions to surface what actually matters, replacing opinions with evidence.
02 / MAGIC OIL
Quick fixes don’t create better experiences.
The Miracle Oil promises effortless transformation.
Real improvement comes from understanding why customers struggle in the first place.
Sense turns friction into clear next steps, so teams spend less time debating and more time improving.
03 / TAROT READER
Stop predicting. Start knowing.
The Crystal Ball challenges our obsession with forecasting.
The future isn't something to guess.
It's something you can see emerging in your customer behaviour.
Sense connects the dots before teams even know where to look.
