Sense AI
Date
2025
Company
Contentsquare
Context
Contentsquare launched Sense, its AI platform designed to help teams uncover insights from digital experience data faster. The launch required both a distinct identity and a campaign system capable of supporting marketing, product launches, and video content across multiple channels.
My Role
Creative direction and design for the Sense AI identity and launch campaign. I led the development of the brand system, defined the visual language, and oversaw the production of campaign assets across video, marketing graphics, and launch materials.
The Challenge
The identity had to clearly communicate AI capability while remaining consistent with the broader Contentsquare brand system. It also needed to work effectively inside the product interface, not just in marketing materials.
Identity Exploration
Multiple visual directions were explored around different interpretations of intelligence: neural networks, signal systems, and generative structures.
Product Validation
The strongest concepts were tested inside the product UI to evaluate clarity and legibility at small scale.
The chosen mark proved the most recognizable and readable across contexts.
Brand System
The final identity included a logo, color palette, and graphic language designed to integrate with the Contentsquare ecosystem.
Campaign Content
The visual language supported a full launch campaign across multiple channels.
The Tarot Reader
The Magic Oil
The Magic Stick
Impact
The campaign generated strong engagement across channels:
500K+ video views
59.4% LinkedIn view rate
43.5% YouTube engagement rate
500K remarketing audience
The identity became the foundation for Contentsquare’s AI positioning across marketing and product surfaces.
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