Frontify
Date
2024
Company
Contentsquare
Context
As Contentsquare scaled globally, teams struggled to access brand guidelines and assets efficiently. The company adopted Frontify as a brand portal to centralize documentation, asset libraries, and templates.
My Role
Design of the brand portal experience and structure. I defined the information architecture and designed the landing page and navigation system enabling teams to easily find guidelines, assets, and templates.
The Challenge
Brand portals often become static documentation rather than practical tools. The goal was to design an experience that made the brand system easy to navigate and actively useful in day-to-day work.
User Needs Mapping
We mapped the primary needs of internal users:
find brand guidelines
access design assets
download templates
Libraries
The strongest concepts were tested inside the product UI to evaluate clarity and legibility at small scale.
Templates
The strongest concepts were tested inside the product UI to evaluate clarity and legibility at small scale.
Knowledge Base
The strongest concepts were tested inside the product UI to evaluate clarity and legibility at small scale.
Impact
The portal enabled marketing teams to self-serve assets and templates, improving brand consistency and reducing repetitive design work.
x Libraries
x templates
x pages of brand knowledg
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